The history of a company usually has distinct phases, like the step where a small team of like-minded idealists with skills in an exciting new technology realize they’ve been coming to a garage workshop garage for four years now and have almost completed a salable product none too soon because the owner of the garage almost caught them last time. And then there’s a stage where everybody gets quite tense about selecting the right sort of cake for the birthday party for someone who’s out sick anyway. It wasn’t the right day anyway. And then there are also all intermediate stages like deciding what to make for their fifteenth product, and deciding that the company logo has to be redone so it’s at an angle. It can make for fascinating reading to follow all these stages. I plan to do so by putting the logo at an angle and changing its typeface to something sans serif that badly imitates handwriting.