Whatever happened to Coleco


A big part in the history of any business is when it figures to diversity, because that’s where everything gets really screwed up. The case example of this is Coleco, which started out making stuff for doing things with leather, and concluded that to be really successful it needed shoe-makers to be able to be able to install in-ground swimming pools, always a sign of moving upscale in the neighborhood. But to be able to support the new in-ground pool ventures it had to move into making video games so that people would have blinky, button-y things to occupy themselves with while beside the pool. This forced the company into the line of making computer hardware since without the hardware the video games were just, in those days, illegally copied discs accompanied by magazined that insisted you needed to know BASIC for some reason. This forced another diversification as Coleco needed its employees to be properly outfitted for clean-room operations, and to be properly outfitted they needed sharp shoes. This forced them right back into the business of making tools for leather workers. The company vanished in a recursive loop in 1987 and was never heard from again.

Author: Joseph Nebus

I was born 198 years to the day after Johnny Appleseed. The differences between us do not end there. He/him.

3 thoughts on “Whatever happened to Coleco”

  1. After the ’88 bankruptcy there isn’t much to be said. As I’m reading up on it, there was a brand revitalization company trying to bring back Coleco into the gaming area. That was seven years ago. I would think if it were a success, we would have heard about it by now. This is not to put down Coleco’s business model. I have often dreamed of starting a construction company that makes toasters.

    On a side note, my cousin had a ColecoVision. I can vividly remember playing “Pepper II” on the weekends.

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