Maybe Guys Just Grimace Themselves Clean?


I don’t go in for most stereotypically guy behaviors, because they’re nearly all terrible, based on finding a thing and doing so much of it that someone is made to weep. Pretty much the only guy behaviors I’ll hew to are bringing all the bags of groceries in from the car in a single trip, and feeling like I should spend more time in auto parts stores. I can just look up what kind of windshield wiper blades my car takes one more time.

But I did get a pack of Dial For Men, because we kind of needed soap sometime in the none too distant future, and it’s kind of delightful how they went and took a product that in principle anybody might use (“soap”) and tried to target it more towards my immediate gender. The key elements, as best I can tell:

  1. It’s got “For Men” imprinted in the bar of soap, so as to scare off any women-types with fancy ideas of washing their hands.
  2. It’s got little hand-grippy inset bars embedded on the side so as to look more like some kind of silly gadget people stare at in the kinds of action/science-fiction movies where you kind of hope you don’t recognize any of the actors because you’d feel bad for them having to appear in this kind of movie.
  3. It’s grey, so it looks that little bit more like you dropped it in the muddy snow outside.
  4. Instead of vaguely smelling like flowers or strawberries or cream, they’ve made it smell just generally less pleasant, to match the important guy trait of wanting to smell not quite pleasant.

Oh, yes, the other bit thing they did was give upon selling it, because it was on clearance for $1.58 for three bars. Apparently, Dial-type men don’t use soap, and goodness knows if they’re even into water. They just let the auto parts store smear them with some kind of wax and call that clean. And it’s not a very nice-smelling wax either.

Author: Joseph Nebus

I was born 198 years to the day after Johnny Appleseed. The differences between us do not end there. He/him.

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