What’s Happening In Town

Now and then I read the actual local newspaper listings of upcoming events, usually a couple days after the weekly paper’s come out so that I can see what I might have wanted to go to if it hadn’t already happened. One that really appeared was a nature lecture: “Learn about mosquitoes.” And that was the entire description of the event.

I don’t envy the people organizing this. Selling mosquito knowledge is going to be an uphill struggle because once you get past advanced swatting techniques folks don’t want to hear it. Yes, yes, fascinating evolutionary heritage key part web of life blah blah, swat. But to have only three words to convince people to come? Maybe they’d be better off pitching it as a chance to learn about some more popular animal and then reveal it’s actually mosquitoes to a surprise audience. “Puppies kiss you” would probably get a better if swiftly angered and turning-to-biteyness turnout.