I do look at the people Twitter recommends I follow, because it’s neat seeing how radically they change every time I do add someone and Twitter Master Command desperately searches for anyone who’s even remotely like that person. Sometimes it’s even people I’ve heard of, like when it suggested I follow Billie Jean King. And then I noticed: it was a promoted recommendation that I follow Billie Jean King.
The implication is that someone working for Billie Jean King Master Command, while apparently of sound mind and probably on a Tuesday, decided that it was worth paying some amount of money to Twitter Master Command so as to increase the probability that I, Joseph Nebus, would follow Billie Jean King’s Twitter account. They probably didn’t phrase it like that. They probably phrased it more like “increasing brand-name recognition among tall, bearded men from New Jersey”, and possibly they tossed the words “monetize” or “gamify” in there somewhere, but that doesn’t actually make the decision less daft.