I want to feel excited. The last big shopping trip we did, we used up all the coupons left in our little plastic folder of coupons. All that remains in it are some receipts with the codes we got after telling companies’ web sites how the shopping experience was and a loyalty card for the carousel ride at the Freehold Raceway Mall food court in Freehold, New Jersey. Being able to use up all the coupons we had feels like we should have unlocked a new achievement, like, “Market-Driven Consumer Capitalism Temporarily Bested: Plus 1”. But deep down I know what it really means is we let an offer of 50 cents off two packs of Sargento cheese sticks expire without noticing it in the middle of May.
We forgot to buy shampoo.