So there sitting on the bottom row of the convenience store cooler, beside the Towne Club flavors, was something new to my experience. Snap Punch. I didn’t get it, what with their having Diet Ruby Red Squirt. But if I read the label right, they’re offering the decent yet slightly watery taste of Snapple, plus interesting and I guess true enough facts like “Beavers were once the size of bears”, topped off with way more hitting. So we’d get to ponder things like, “Wait, does this mean beavers used to be a lot larger, or did bears used to be smaller? Ow! OW! Quit that! OWWW!” It’s a weird business model, but you never really know what’s going to work until you try it.