Dear Twitter Master Command,
Hi there. I wasn’t away. That’s the first thing. Also, you keep promising you’re going to show me fewer tweets like that. You need to shore up that wording. Do you mean you’re going to show me fewer tweets that way, as in that form? Where it’s four days after the original post and even the guy who wrote it can’t remember what he was making a sly, snarky comment about? Or do you mean fewer tweets like “the stuff my friends wrote”? I get the feeling you’re promising me that.
Because that’s the hip thing with social media. You all start out with a simple model: you have friends. Your friends post stuff. You read it. Sometimes you post back. Sometimes they post back. Their friends post back. The friends of your friends post. They’re whack jobs. Your friends’ friends keep posting. You come to like people less. You infer that your friend honestly sees no difference in morality or intellect or human decency between these people and you. The fight takes on a new intimacy. After enough of this you go outside, resolved instead to roll down a hill all day. You see a squirrel. That fact reminds you. You go back to answering your friend’s friend. Finally you stumble across an interesting discussion about whether Cringer remembers the experience of being Battle Cat, and vice-versa, and if so how. It has an exhausting pile of citations from the ramshackle He-Man canon. You come away feeling staggered but forgetting what you were angry about. Then you see it again. It’s a simple model and one that might work forever.
Except that’s never enough. If the social media works then it gets famous. And like Ian Shoales explained, once you’re famous for doing something you don’t want to do that anymore. So the media gets fussing around with algorithms and rearrangements of timelines. Instead of showing people what they said they wanted to see, you go and show them something they didn’t say they wanted to see. Maybe something they said they didn’t want to see. It’s a weird business model. Imagine if you were flying to Albany, New York, because you had urgent business there. You had to go to Huck Finn’s Playland and yell at the amusement park for it not still being Hoffmann’s Playland, even though Hoffmann didn’t want the Playland anymore and he was just going to toss it out.
But then the pilot announces that, you know, we’re going to instead fly to Columbus, the world-renowned “Albany, New York, of Ohio”. Would you feel well-served? I guess it depends whether you could find something to berate in the Columbus area. I’m sure there are. There’s at least two creepy houses in the suburb of Worthington, for example. I seem to be making a case for this. Maybe it’s other businesses that are missing out by just giving people what they wanted. (Do not berate the Worthington creepy house the guy lives in. He’s taken enough abuse.)
But what we expect to see, or expect to not see, or who we expect not to get in bitter quarrels with, is beside the point. None of this is what we really want from social media, not even the stuff we know we want to see, like the Animals Wearing Glasses Daily Picture.
What we want is to find something that’s profound and breezy. We want to experience something insightful and whimsical. It should be eye-opening without ever entering unfamiliar intellectual and emotional territory. We want something epic while still being intimate. More, we want to be the sole true confidant of an enormous crowd. We want to say something un-improvable yet tossed off in a heartbeat. We want to go viral while being that single candle that alleviates some one person’s darkness. We want universal truths that still fit snug where we are in life. We want to do something that’s going to get put on millions of t-shirts, and we want to get a cut of each sale. We want to be reblogged by people we watched on TV when we were kids. We want transcendence with a glace at our cell phones. And then we want to hit reload and get another transcendent moment at least as good. Give us that and we’ll hit ‘like’ or ‘fave’ or whatever silly thing you want. We’ll even pretend to look at your advertisements for stuff we’ve never even known anyone who would ever want interspersed with ads for the thing we bought last week on Amazon.
And that’s what social media is all about, Twitter Master Command.
Hoping you will see to and remedy this problem swiftly I remain,
I mean it,
PS: Do it right and we’ll even forgive you suggesting Every. Single. Day. that we follow a person we wouldn’t run over with a forklift exclusively for fear of getting repugnant-person-guts in the forklift’s machinery.
PPS: Obviously Cringer remembers the experiences he has as Battle Cat. The interesting question is whether he remembers it as a thing he, Cringer, does while affecting a character, or whether he remembers Battle Cat as a distinct entity using what is sort-of his body. Please see enclosed citations, omitted for clarity.