Comic Strips Worth Reading: Norm Feuti’s _Retail_


It was an ordinary setup for a week of comic strips. The department store hadn’t been sent some of the sunscreen meant for a planed summer display. Marla, the department store manager, shrugged, resigned to the impossibility of getting the supplies they needed to meet corporate’s plan. Brice, the new assistant manager, was sure that was impossible. At his old store corporate would never short-change inventory like that. Marla told Brice if he wanted he could go beat his head against the wall of corporate’s inventory system.

And that’s a moment that stood out.

Retail, by Norm Feuti.

Retail is another example of the continuity-humor sort of comic. It’s set in one of many outlets of a New England department store. Something inspires the week’s worth of action. But the characters change some, in the slow way we change. Sometimes characters leave altogether, for new towns or new jobs or new careers. Sometimes characters realize the job they took for a summer is becoming their lifelong workplace.

So here’s the thing that stood out. Most comic strips that do a story you know the rough outline of what will happen. That’s not necessarily a strike against it. If the characters are clearly defined then there are limits to what they can do. Anything too far outside is surprising or illogical. And while a situation can blow up unexpectedly, that doesn’t happen often. Stories have logical limits.

But here — what might happen? And many options made sense. Marla could be right, that corporate didn’t care, and after long enough of fighting against this, neither should Brice. Brice could be right, that there was some dumb screwup that could’ve been fixed by anyone trying. There could be some truth to both sides.

That stands out. Comic strips often have this sort of interpersonal drama. But there’s usually a more clear definition of who the heroes are and who the villains are. Retail stands out for avoiding that. The characters are the protagonists of their own lives, and they’re depicted well enough that you can typically see their side of it. It stands out to see this sort of drama in which everybody involved is a reasonable adult.

This is not to say there’s not pettiness or stupidity. But it’s a pettiness and stupidity that feels observed and authentic. Stuart, the District Manager, has the sort of suspicious, devious mind that inspires suspicious and devious behavior from underlings. Stock manager Cooper discovered that one of his employees had for months thought all there was to inventorying deliveries was counting the number of boxes received in the morning and had no idea the stuff inside the boxes needed counting too. Everyone’s job is that blend of being called on to do more than their time and resources allow, for people who are ambiguous and contrary yet exacting in their demands.

The comic can be absurd. Some pieces feel like fossils of an early idea of the comic as a broad satire. See most of the strips with Lunker, the enormous and nearly cloud-cuckoolander stockroom worker. But that’s kept well-balanced, enough loopiness to break up and to highlight the mundane stuff. The result is a comic strip that feels like the warm memories of having worked in a mall, sometime in the past. When what you have left of it are a couple of anecdotes about weird customers and boring evening shifts and the time everybody gathered around to watch the impossible happening. Which, in my case — it was a Walden Books — was someone actually for once buying one of the nearly 48 billion copies of The Polar Express that corporate thought we needed. It was August. It was ridiculous, in the quiet and simple ways. The ways of retail life.

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Author: Joseph Nebus

I was born 198 years to the day after Johnny Appleseed. The differences between us do not end there.

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