In Which I Fix A Non-Broken Business Model


So the shop is called Muffler Man and, OK, that’s not a bad start. It lets you know clearly that at this shop you’ll be dealing with a man of some kind, and that he asserts to have some experience dealing with mufflers. That’s all very good stuff because you can trust a company whose name tells you what it does. The only thing that would improve it is if the name also included a location, like, “Lansing Muffler Man” or “Michigan Avenue Muffler Man”, because companies that tell you where they are usually know what they’re trying to do. When a company removes their geographic designator from the name that’s the first sign they’re going into providing services of some kind instead of doing anything useful. And if the name doesn’t mean anything it means they don’t want to do anything either, and if they are good at anything anymore it’s just inertia. They’ll screw it up as soon as they want to improve analysts’ ideas of their stock value. “Muffler Man”? Safe company to deal with. If if were, say, “Asperience”? Will never do anything that leaves you happy.

Thing is, you hear “Muffler Man”, you can’t help thinking that jingle about “Muffin Man”. So: why don’t they embrace that and start having muffins too? I haven’t had any real problems with my mufflers since I stopped buying $1,000 used cars from guys my dad knows. But if Muffler Man were a place to go and hang out and get something like muffins to eat — and I’m open to things in the greater muffin metropolitan area to eat too, such as cake-type brownies — I’d sure hang out there more than I do now. I bet I could find marginal excuses to have my muffler … looked at or whatever it is car repair people do with mufflers. The possibility is right there; what’s wrong with society that we’re not taking it?

Like I warn, though, this is just about making what’s already perfectly fine a little bit better. Muffler Man is not at all screwed up, as it is. I just think there’s more eating could be naturally associated with the experience is all.

Another Blog, Meanwhile Index

The index rose another sixteen points today in trading that’s just encouraging everybody’s Imposter Syndrome, so it isn’t like anybody is even happy about this.

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Author: Joseph Nebus

I was born 198 years to the day after Johnny Appleseed. The differences between us do not end there.

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