You maybe noticed these recordings of The Stan Freberg Show haven’t had any advertisements, nor spots where the action comes to a halt for a sponsor’s plug. This is not because they were edited out, nor because these recordings come from recordings made for the Armed Forces Radio Service. (Armed Forces Radio at the time had a prohibition on advertisement. Shows transcribed for rebroadcast on this would often fill out the time with music.) The show ran as a “sustaining” program, without a sponsor.
That’s a slightly odd status, today. The only shows run on United States radio without a sponsor are some public-service, breaking-news, or educational programs (and the occasional publicity stunt). It was not unheard-of in the days of old-time-radio. Mostly this would be for programs meant to experiment with the state of the art, such as the CBS Radio Workshop; or to serve educational and cultural support roles, such as the NBC University Theater. But it would also be for shows that filled a dull time slot. Or that were good but hadn’t yet matched up with a reliable sponsor. Vic and Sade, for example, ran its first two years without more than temporary sponsorship. Stan Freberg claimed that a tobacco company had offered to sponsor the show and he turned them down, which if true speaks well for his principles. Running the series for three months, as they did, suggests CBS figured they had a good show that might match up with a sponsor. Here, from the 6th of October, 1957, is the moment when Freberg maybe realized they wouldn’t match one, and he decided to just make fun of the people he also needed.
And here’s the rundown:
|00:00||Open. No pre-show sketch once again.|
|00:52||Opening comments. Freberg just promises something for everyone and there’s not clearly a bit going on.|
|01:20||Billy May playing Cocktails for Two. Just the prologue; “everyone knows the chorus of this turkey”.|
|03:08||Questions from the Audience. On the topic of the circus. One wants gifts and is fine with the circus as is. One thinks Freberg might be Steve Allen. The topic gets dropped and the rest of the sketch forgotten.|
|05:23||Peggy Taylor asks if the Dodgers are really bums; a bum wanders around and has nowhere to go. Then sings “And The Angels Sing”.|
|08:16||20th Century Freberg films: Grey Flannel Hat Full Of Teenage Werewolves. Goofy little fusion of I Was A Teenage Werewolf with How To Succeed In Business Without Really Trying. Freberg has a great squawky teenage voice. And it has the great lines “This is America, where any kid can grow up to be Dracula!” and “My head filled with senseless metaphor!”. Werewolves by night and advertising executives by day is a solidly goofy idea. The agency name of “Batton, Barton, Rubicum, and Thompson” is a riff on Batten, Barton, Durstine, and Osborn, a corporate name I think Fred Allen once said sounded like a trunk falling down stairs. (Wikipedia can find where Mary Livingstone said this on a November 1948 Jack Benny Show, and that it’s not known if Fred Allen ever did.) They’re still around, as BBDO. I don’t know if this sketch came from a fusion of trying to riff teen-horror and young-exec movies. Having werewolves to fall back on really helps when the advertising part gets dull. The advertisement for “Food!” at about 18:45 is (of course) a precise parody of a then-current radio advertisement, for Quaker Mills Oh! cereal (which opened on a reverb-heavy “Oh! Oh! OH!”. And the mock-movie is a goofy story about love triumphing, really.|
|26:40||Closing Comments. Freberg answers the people who sent “many card and letter, to say nothing of countless phone call” congratulating them on a sketch from the fifth show, making fun of The Lawrence Welk Show. He announces and advertises that the sketch, is out as a comedy record, “Wun’erful, Wun’erful”. Also this means I was wrong to say that the sketch was an adaptation of this record; it’s the other way around. Also Freberg announces that the show is ending in two weeks. So he asks what people would like them to do for the final show. I take it to mean to nominate favorite sketches, but he doesn’t actually quite promise that.|