- John Pierpont Morgan
- Richard Sears
- Ulysses S Steel
- Commodore Billy Nabisco
- Arthur Kraft
- Rick “The Swarm” Disney
- Daniel Striped Xerox
- Wyr Beatrice
- Ray McDonald’s
- Whirlpool Louis Upton
- Michael Valvoline Smith
- William H Microsoft
- Sebastian Kmart Sperling Buick
- James David Tricon Global Restaurants
- Uniroyal Roy
- Marjory Sealed Air
Reference: The March of Folly, Barbara W Tuchman.