We’re not done with Seymour Kneitel-Mania yet! Story, direction, and production are all credited to him in 1960’s Popeye Goes Sale-ing. Thank you, Paramount Cartoon Studios. Let’s enjoy.
The short starts with Popeye doing his scat singing. It’s nice and cozy and I wonder if they re-recorded it each cartoon or not. I also wonder why it’s used. Is it a simple way to pad out a cartoon that’s run too short? I could imagine doing a bit more of the shopping follies here, although I don’t know if it would make the cartoon any better.
Olive Oyl spots a half-off sale on everything in the department store, giving the opening for a couple reliable jokes showing sofas, tables, coats, that sort of thing cut in half. And then we go into the store and a bunch of schtick. It’s all constructed well enough, although we can fairly ask: is this a Popeye story? It could be any woman-and-man pairing from that era and you’d get about the same scene.
The joke is simple enough. Olive Oyl dives into the mob packed around a sale table and comes out with something she declares a great bargain. Also one that she doesn’t want, so she sends Popeye to get her money back. Getting the refund requires filling out great bunches of forms. I dimly remember the days when returning merchandise involved at least some explanation or effort, mostly writing down on a sheet how this was “not what you wanted”. I’m told that in older days yet it was harder still, except at stores that promised they did no-effort returns. Since there’s no comic value in returning merchandise being no effort, Popeye gets a bundle of paperwork with excessively fussy questions.
Brutus isn’t here. But there’s no need for any antagonist. The point isn’t overcoming anything; the point is the Sisyphean nature of the event. And there are two cycles, Olive Oyl’s attempt to get something to find it’s not right, and Popeye’s work returning it. Since our focus stays with Popeye that’s not as obvious as could be. The only way off is for one person or another to get tired of it, and Popeye does, eating his spinach and finally doing something that some other woman-and-man pairing couldn’t.
We leave back on the road again, with Olive Oyl confined to wearing blinders. That’s a joke used in the theatrical cartoons, although mostly for cartoons about Olive Oyl learning to drive. I think this is the first time it was used to keep her from spotting department stores.
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