Past Customers Have Thought …


“You bought a power brick for your computer recently! Won’t you please review it?” The Best Buy e-mail was simple, and its declarative statement true. But to review it? What could I possibly say?

“Please?” the e-mail begged. “Pleeeeeeeeeeease?” I didn’t even know my computer had Helvetica Extra-Whiny. So naturally I refused.

They sent me a follow-up e-mail. “You still haven’t reviewed the power brick you bought for the Apple MacBook Pro Limited Edition with Peppermint Stripes”, it said, making me wonder if I’ve missed something in not licking my computer. “Couldn’t you please let other potential customers know what to expect?”

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