It’s fair to say that writers are writing with the intention of being read. If it’s not then the umpires have been letting me get away with it for so long I could challenge a ruling to the contrary. But it’s not just being read at all that they want, it’s being perused, every word stared at and comprehended, ideally by a reader. But in the modern and endlessly distracted world the only things actually read in their entirety are the airline’s texts announcing flight cancellations and bitter arguments about the meaning of the word “peruse”, with side threads about “decimate” and “transpire”.
How can you get the desired sort of attention without starting your own grammar-quarrel-based airline? I’m not saying that isn’t a good idea, given that you could probably get a near-captive audience just over the question of what’s added by the flight attendant’s instructions saying people have to listen to these instructions “at this time”, but it’s a lot of work and it takes you away from the writing stuff. Also, if you pack a plane full of grammar-quarrel-oriented persons together you’re going to see the depths of human savagery and it’ll be over the number of spaces to put at the end of a sentence. The correct answer is “none before the punctuation mark and three afterwards”.
Unfortunately the best way to make sure you do get read is to accept modern reading habits and adapt your writing to them. People love having finished reading stuff, but not so much the actual reading, because that takes too long. If you write for the rapid and skimming way people expect to read, they’ll read the whole important parts of the thing, at least until they catch on that everybody’s started to write that way. Then they’ll change their reading habits so they don’t have to read stuff, and we can find out what they’re doing instead and shift once more. In this way the language evolves.
The first thing is brevity. Your writing has to seem brief. I know if you write you look with admiration at those late 18th century writers who could compose single sentences that go on for twenty pages, and that read like particularly contentious sub-lease agreements between parties that don’t trust one another, or anyone else, and aren’t so fond of themselves, and so produce these awesome sentences with hundreds of comma- and hyphen-linked clauses, fighting for sun and water in a rain-forest of references, with antecedents and dependent clauses sprawled all over the text, until one can either read the entire thing in one big lump or admit defeat and wake in the middle of the night following unsettled dreams of being back in seventh grade English class and having to diagram sentences, and there’s no way of telling what the sentence began to be about by the time you finish it anyway. Stop that. Everyone hates it. The ideal sentence these days has between six and ten words, and some of those words should be hard-to-resist “eye candy” type words such as iris caramel or “macula taffy” put in quote marks or italics so they don’t look too intimidating.
Paragraph length is at least as important, though not as important as riboflavin in your diet. Everyone knows that the first or the last sentences in paragraphs are the key ones establishing the point, and the rest are just filler added to make the commercial breaks come at the right times. You can’t fight that influence, unfortunately, but you can write so that the stuff you’re actually interested in is the start and end of the paragraph. The rest can just be you indulging yourself, prattling on about whatever you want. You could even put a second writing project hidden inside the first, where it’ll be noticed by literature majors, in case any read you. They’ll write up nice articles about your subtle genius if you do, which would make you feel better if you read literature journals. So size your paragraphs to friendly, appropriate lengths.
We all know that adverbs are pretty useless. Where you write an adverb the reader knows to take it as “make whatever adjective or verb is nearby even more so, unless in context it should be less so”, so you don’t have to bother writing them. Just include a note about what the context should be in a commentary track, because people love seeing commentary tracks about how the thing was written even more than they appreciate the writing, except the people who never listen to the commentary tracks.
Italics. Stuff in italics usually doesn’t matter either, but it makes the text look thoughtful, so include some of that, but don’t bother putting your real content in there. This is a good spot to use, say, your Next Generation/Sonic the Hedgehog fanfic that’s been haunting a series of hard drives since 1997, since now you can get it published without anyone reading it and curling up in a whimpering ball of prose aversion. The same is true for block quotes, which are necessary for nonfiction works but, again, aren’t worth reading. The only reason to put stuff in block quotes is so you can show how someone else said the same thing you’re saying, or so you can point out how dumb they were to say that, so you can just go on to saying what you wanted to say or to making fun of them.
Bullet lists are a good way to make your text look like a PowerPoint slide, which is good for making sure all the text on them is read because the audience would be desperate for something to do while the presenter reads every … single … word on the slide, if they didn’t have their phones out to look at anything else on the Internet instead. Also if you use bullet points your readers are going to expect you to provide them with a presenter who reads every … single … word off the slide. Use bullet lists with caution.
Oh, footnotes. Footnotes are a great place for stuff you want to be read because people know they mean you’re showing how the thing you originally wrote was misleading if you let it stand on its own, so it’s like getting to see the author self-snarking, which is always fun. Except for readers who figure if it mattered you’d put it in the text. So you’re on your own here . Me, I can’t resist footnotes and would read a whole book of them, except I’ve read books where it’s all in the footnotes and they weren’t worth it.
If you’re appearing in a real printed book instead of electronically for some reason probably involving ransom demands, you should know that readers are aware the middle of the page is usually boring stuff they don’t need to read either. This requires some attention be paid to the layout of your book but, again, put the real content near the top and bottom of pages and lay on those scenes of Counsellor Troi and Knuckles the Echidna quarreling for the middle. Make sure your editor knows what you’re doing so they don’t let the publisher switch things over to, say, 14 point and screw up all the formatting. Modern professional writing software should let you interweave the real text and the filler without much hassle on your part, but it doesn’t.
It probably strikes you that this means that whatever it is you really want to write is going to be sprawled out over a lot more pages than it would have, say, thirty years ago. That’s all right, because the huge size of the writing convinces readers they’re getting good value for their time, and especially good value if they’re buying books, which is why everything’s too bulky and discursive to actually read anymore.
If you find these tips of use, please let me know in an e-mail I promise to skim at least and might someday respond to. That’s a different discussion.
 Sorry I can’t give you useful advice on this one. Maybe we should’ve gone with the grammar-quarrel-based airline instead.