I understand that McDonald’s is dumping Heinz as its ketchup supplier. The BBC News article about this says that McDonald’s is working with Heinz “to ensure a smooth and orderly transition of the McDonald’s restaurant business” to some other brand. I suppose it’s better for the investors that way but I am kind of sad we won’t see a disorderly transition. It could be a period of fertile experimentation as people run around their local McDonald’ses, examining various things and evaluating whether they are in fact viscous liquids that might be applied to French fries.
“Could this be it?” screams one customer who’s holding up a jar of maple syrup. “No, this,” cries out her husband, who’s found some lavender paint. “I have it!” shouts a person holding up molten Chapstik, while his rival for the big promotion at the ketchup factory has snuck in some horsey sauce from Arby’s. In comes a child with a bucket full of coal slurry, only to be upstaged by someone with that butter-inspired liquid gel they have at the movie theaters and the fry cook who’s got some of that liquid metal used to make Terminator 1000’s. Tensions are high when someone spots the guy refilling the Coke Freestyle machine with Fanta Zero syrup. He’s swiftly ringed by desperate people wielding McNuggets, and then someone — protestors blame the police, the police blame Occupy Ho-Ho-Kus New Jersey — tosses the first brick. By the time the scene clears people have run off and got toasted artichoke sandwiches.
Me, I don’t really care much for ketchup.