I forget what exactly got me looking up the “Matawan-style” Texaco gas stations of the 60s, although it’s probably a sense of home patriotism. I grew up not far from Matawan, New Jersey, famous for … being the namesake of this one kind of Texaco gas station. Also for two of the shark attacks of 1916. Anyway I wasn’t sure what made something a Matawan-style Texaco gas station of the 60s as opposed to, say, a Manalapan Texaco or a Manahawkin Texaco. There’s a lot of places in New Jersey with names that sound kind of alike, because we paid the Leni Lenape three thousand dollars back in like 1804 to go away and leave their places behind and stop making us feel guilty about it, and this is what we’ve got.
Anyway, the Matawan-style Texaco design question led me on an Internet voyage that revealed, wonderfully, there are enthusiasts of different gas station design who gather in communities that talk about, say, spotting where a Matawan-style station got mutilated but was still identifiable in Benton Harbor, Michigan. And then sometimes interrupt to explain how the Teague was a more versatile design anyway. And all this stuff about gas station architecture fandom has me feeling like the world might just be a good idea despite it all.