We’re back at Paramount again today. The story’s from Carl Meyer and Jack Mercer and direction by Seymour Kneitel. Here’s the 1961 short The Medicine Man.
Popeye and Olive Oyl sell a “Spinach Health Juice” this cartoon. They do it in the form of the patent medicine show. At least the pop-culture version of the patent medicine show. It’s an interesting choice since, like, was anyone bothering with this sort of show after it became possible to buy radio time instead? But it’s presented as though the audience knows this kind of thing happens all the time.
Something else interesting in the choice. By doing their patent-medicine show they attract the attention, and ire, of Brutus, who’s got his quack doctor business in town. Never mind that it’s odd Popeye and Olive Oyl would be selling a fraud. It’s a spinach potion, so it works. No; it’s that Popeye and Olive Oyl are the ones disrupting the equilibrium. And not from a motive of foiling Brutus’s deviousness. All they’re doing is looking out for themselves.
After that nice, morally ambiguous start, the cartoon settles into more normal things. Brutus sabotages the show, giving Popeye an unstoppable hiccough. If you have unstoppable hiccoughs in a cartoon like this, the cartoon becomes about stopping them. Brutus’s first attempt: jumping beans, of course. Next: dive bombing a plane. It’s not the escalation I’d have expected, and Brutus does complain how it’s a “perfectly good plane gone to waste”. Then have Popeye breathe from a paper bag full of pepper. This gives him hiccoughs and sneezes, an escalation of silly noises. Then a sleeping pill makes Popeye start snoring, for a good silly rhythm. Anyway, some violence, spinach juice, more punching, Brutus flees the scene.
Popeye closes with a couplet, this one promising an apple a day keeps the doctor away. It suggests the writers forgot Popeye and Olive Oyl started out selling patent medicines.
I can’t fault the cartoon for going in the unstoppable-hiccoughs direction. It’s a venerable and funny enough physical problem to have. Jack Mercer’s rhythm in hiccoughing, sneezing, and snoring is funny. But I’m more interested in Popeye and Olive Oyl being the instigators of trouble. It’s an unusual role for them and the story shift means that’s irrelevant. Also more could be done with the Spinach Health Juice since it is a thing that works in-universe. I know that’s possible since the 1932 Betty Boop, M.D. has her selling a potion that does work. (In that cartoon, the potion is just water, but it works anyway. A warning about that cartoon, if you decide to watch: Betty Boop’s potion has a name that’s based on a slur. The cartoon might also inspire feelings of body horror.) As with the plane, it’s a waste of a perfectly good premise.
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