Jack Kinney’s our producer again, and the director also. Animation direction is credited to Volus Jones and Ed Friedman, while the story is by our old friend Ed Nofziger. With us here now from 1960 is Popeye’s Hypnotic Glance.
This essay is going to be me trying to rationalize why I like this cartoon. Not sure I can. This is a solid premise with which the cartoon does one thing and then stops. Somehow that hangs together for me. I think Olive Oyl’s unending repetition of how “I love Brutus”, joined eventually by Alice the Goon’s vocoded “I love Popeye”, might be hypnotizing me.
The plot’s coherent, especially for the often dreamlike progressions of Jack Kinney studios work. A jealous Brutus discovers he has a “How To Hypnotize” book, and figures that’s the way to get Olive Oyl to love him. We get a nice zoom-in on Brutus planning his villainy here. It’s a rare camera move with some dramatic purpose. That’s mirrored later by a camera not moving to good dramatic effect. As he starts hypnotizing Olive Oyl the camera sticks to the view of her fireplace. I expect that was a budget-driven choice. But it’s also dramatically effective, the sort of thing that a live-action director might focus on if this scene were played serious. Olive Oyl also goes out of focus, as the hypnosis takes effect, and that’s a good bit of camera work.
There’s some more off-camera action to decent comic effect, even if the scene shouldn’t make logical sense. Brutus goes into the kitchen and we hear him hypnotizing “You loves Popeye, get it? You loves Popeye”. Yes, he’s hypnotizing Alice the Goon instead of Olive Oyl. Popeye should be able to see this, but it’s more important the audience be surprised. Also I’m always happy seeing Alice the Goon, who never gets enough to do.

It’s curious that about all Brutus wants to do with a hypnotized Olive Oyl is have her repeat “I love Brutus”. It’s amusing that he starts waving his finger like an orchestra conductor to lead her. Also that her head tips to the side and she gets stuck on “I love – I love – I love”. It barely makes logical sense as a record player joke and I wonder what a kid of today would make of it.
Credit Brutus with his cleverness in figuring to set Alice in love with Popeye. She’s one of the few characters who can plausibly overpower him and that he can’t hit back. Also credit Popeye for seeing the way out of that, by demanding she cook him spinach. I don’t know how to read the bit where Popeye cries out, “That’s it, Alice, more spinach!”. Alice responds with stony silence and no more spinach. It’s funny, but I feel like I’m laughing at an animation error.
It’s an interesting choice that Popeye only uses his spinach power-up to break the ropes tying him down and clobber Brutus out of his sofa. His reading the hypnotism book seems to be regular old reading. Or they didn’t have enough of the Popeye-the-Sailor-Man fanfare to make that clear.
As I say, I like this. I can point to good bits in it. (Olive Oyl laughing off Brutus’s first several hypnosis attempts without throwing him out of the house, for example.) But, boy, not a lot happens and what does is more funny-weird than funny-ha-ha. And it fumbles what should be easy bits, like having the background music louder than Alice the Goon’s dialogue. Not going to fault anyone who says this is an example of a lousy King Features short. I’m still delighted by it.
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